A Guide to Pricing - For Florists
Description
This detail filled guide on pricing will offer clarity and fresh ideas as a new or intermediate florist* wanting structure and flexibility in your lifestyle and work.
Produce estimates and quotes faster as you gain confidence in your pricing formulas, align your offerings and customer service, and learn ways to add value without overextending - or over spending.
"My approach to pricing is built around the idea of building a flexible ratio of lifestyle to money. For me, that means aiming for a mix of dream jobs, memorable opportunities worth your time, and a profit goal that actually supports the life you want."
What's Included in the Guide:
-
13 Page Guide - Instant Download
Filled with tried and true, real-world knowledge from Oh Flora Studio's founder, Tanya - florist, event designer & host of over a 12 years
- The Philosophy
Tanya's approach to flexible pricing formulas, seasonal floral design, exceptions in business & marketing + bonus email template - Setting a Minimum Spend & Client Education
Tracking your time and resources & the importance of client communication - Pricing Formulas
Tanya offers 3 x different pricing formulas with detailed breakdowns, examples, tips & notes - Adding Value
Ideas for adding perceived value without overextending or spending more -
Invoicing & Customer Service
Notes on what to display on your invoices & the importance of aligning your customer service and offerings
How to Access:
- After your purchase, you'll instantly receive a link to your email to access the PDF - download onto your device - That's it!
Who is this Guide for?
- Beginner and intermediate florists wanting clarity on pricing
- Freelancers and small teams
- Home or studio-based florists
- Anyone wanting flexibility in life and seasons, not just maximum revenue
Who is this Guide NOT for?
- Large full-time teams - fluctuating staffing levels, varied wages and larger premises create additional costs
- Retail-only flower shops (you’ll likely have a business set up that needs additional profit margins)
- Florists wanting to create large teams & work around the clock - real growth happens in the work, and I know this grind well. For me, finding and retaining the right staff to ensure high-quality production on large events meant taking a lot from other areas in my life. This is certainly a path that helps build a brand, but it’s not for everyone
Taxes, GST, and business structure costs vary depending on where you are in the world. Please research what applies to you - this guide gives you the framework, not the legal or financial specifics, as we are not a financial advisers.
This guide is based on Tanya's own pricing as a home-based florist
*This guides information and ideas could be tweaked to suit many product & service based event creatives
PLEASE NOTE: This is a digital download product (not a physical product).
You can download this digital product to print. Please read the full product description before purchasing.
** REFUND POLICY FOR DIGITAL DOWNLOADS **
Please read: Due to the instant access nature of this product, refunds are not available - no exceptions.
Please ensure you feel confident about your purchase before buying. If you have any questions, please get in touch before purchasing.
FAQ
Q: Will this guide share the prices Oh Flora charges for their services?
A: No, although there's lots of useful information in the template that is relevant to all levels of floral design, this template does not include our exact pricing. It does include our exact methods of pricing that we go between depending on season and event. Pricing should be specific to your own business and needs. Please get in touch with the Oh Flora Team via email if you would like to book a personalised business coaching call with Tanya - hello@ohflora.com.au
Q: Can I use the photos in the guide as my own/to represent my brand/business.
A: No, these are placed as examples and are intended to be changed after purchase.
Q: Is access to the guide instant?
A: Yes! Well, it might take a few minutes to hit your inbox, but you should receive your download link shortly after purchase.
If you have any issues, please contact us at store@ohflora.com.au
Q: How long can I access the download?
A: You have lifetime access! Simply access your guide and download.
Q: Can I view this guide offline?
A: Yes, once downloaded and saved to your device, you can access offline, print and thumb through whenever you want!
Q: Do I need any programs to access this guide?
A: No, it should simply open on your default program that your device uses to view documents. If you have any issues, please send us an email.
Other questions? Please email BEFORE PURCHASING
store@ohflora.com.au
Shipping & Returns
Due to the digital nature of this product, refunds are not possible. Please be sure to read the entire description and email us with any questions BEFORE purchasing.