{"product_id":"a-guide-to-pricing-for-florists","title":"A Guide to Pricing - For Florists","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis detail filled guide on pricing will offer clarity and fresh ideas as a new or intermediate florist* wanting structure and flexibility in your lifestyle and work.\u003cbr\u003e\u003cbr\u003eProduce estimates and quotes faster as you gain confidence in your pricing formulas, align your offerings and customer service, and learn ways to add value without overextending - or over spending.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cem\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/em\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cem\u003e\"My approach to pricing is built around the idea of building a flexible ratio of lifestyle to money. For me, that means aiming for a mix of dream jobs, memorable opportunities worth your time, and a profit goal that actually supports the life you want.\"\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWh\u003cspan style=\"color: rgb(0, 0, 0);\"\u003ea\u003c\/span\u003et's Included in the Guide:\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e13 Page Guide - Instant Download\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eFilled with tried and true, real-world knowledge from Oh Flora Studio's founder, Tanya - florist, event designer \u0026amp; host of over a 12 years\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eThe Philosophy\u003c\/strong\u003e \u003cbr\u003e\u003cem\u003eTanya's approach to flexible pricing formulas, seasonal floral design, exceptions in business \u0026amp; marketing + bonus email template\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eSetting a Minimum Spend \u0026amp; Client Education\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eTracking your time and resources \u0026amp; the importance of client communication\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003ePricing Formulas\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eTanya offers 3 x different pricing formulas with detailed breakdowns, examples, tips \u0026amp; notes\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cstrong\u003eAdding Value\u003cbr\u003e\u003c\/strong\u003e\u003cem\u003eIdeas for adding perceived value without overextending or spending more\u003cbr\u003e\u003cbr\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInvoicing \u0026amp; Customer Service\u003c\/strong\u003e\u003cbr\u003e\u003cem\u003eNotes on what to display on your invoices \u0026amp; the importance of aligning your customer service and offerings\u003c\/em\u003e\u003cem\u003e\u003cbr\u003e\u003c\/em\u003e\u003cem\u003e\u003c\/em\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Access:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAfter your purchase, you'll instantly receive a link to your email to access the PDF - download onto your device - That's it!\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this Guide for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cem\u003e\u003c\/em\u003e\u003cspan\u003eBeginner and intermediate florists wanting clarity on pricing\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e Freelancers and small teams\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003eHome or studio-based florists\u003c\/li\u003e\n\u003cli\u003eAnyone wanting flexibility in life and seasons, not just maximum revenue \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eWho is this Guide NOT for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eLarge full-time teams - fluctuating staffing levels, varied wages and larger premises create additional costs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eRetail-only flower shops\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e(you’ll likely have a business set up that needs additional profit margins)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-start\"\u003e\n\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFlorists wanting to create large teams \u0026amp; work around the clock - real growth happens in the work, and I know this grind well.\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eFor me, finding and retaining the right staff to ensure high-quality production on large events meant taking a lot from other areas in my life.\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e \u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis is certainly a path that helps build a brand, but it’s not for everyone\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-start\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eTaxes, GST, and business structure costs vary depending on where you are in the world. Please research what applies to you - this guide gives you the framework, not the legal or financial specifics, as we are not a financial advisers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"cvGsUA block-font-kerning-none block-font-feature-liga-off block-font-feature-clig-off block-font-feature-calt-off direction-ltr align-start\"\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis guide is based on Tanya's own pricing as a home-based florist\u003c\/span\u003e\u003cspan class=\"a_GcMg font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003e\u003cbr\u003e*This guides information and ideas could be tweaked to suit many product \u0026amp; service based event creatives\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none white-space-prewrap\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003ePLEASE NOTE: \u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eThis is a digital download product (not a physical product).\u003cbr\u003eYou can download this digital product to print. \u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ePlease read the full product description before purchasing.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"color: #ff2a00;\"\u003e\u003cstrong\u003e** REFUND POLICY FOR DIGITAL DOWNLOADS **\u003c\/strong\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003c\/span\u003ePlease read:  Due to the instant access nature of this product,\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003erefunds are not available - no exceptions.\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cb\u003ePlease ensure you feel confident about your purchase before buying.  If you have any questions, please get in touch before\u003c\/b\u003e\u003cstrong\u003e purchasing.\u003c\/strong\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Oh Flora Store","offers":[{"title":"Default Title","offer_id":52966529270042,"sku":null,"price":75.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0246\/3868\/5268\/files\/OhFloraPricingForProfit.pdf_3.jpg?v=1790655747","url":"https:\/\/ohflorastore.com\/products\/a-guide-to-pricing-for-florists","provider":"Oh Flora Store","version":"1.0","type":"link"}